Who knows your home is for sale? Your neighbors? The people down the street or around town? Where are the prospective buyers? Not next door.
Your buyers are on the Internet
Do you know who they are and where they live now? Ask yourself, who is relocating to Lewes, Delaware, and the surrounding areas like Rehoboth Beach, Milton, Milford, Georgetown and the rest of Sussex County? The majority of our buyers do not currently live in Delaware; they live in New Jersey or New York, Connecticut or Pennsylvania, Maryland or Virginia. Most are over the age of 50 and they intend this to be their last move. They may not be moving here full time quite yet, but the idea is to relocate to Coastal Delaware to retire.
Are you reaching them?
Our buyers are not reading the Cape Gazette or the Coast Press unless they happen to be here on vacation. If your home is only being advertised the old way in local papers or those glossy “free” magazines, will the right people ever see it?
Is your buyer going to walk in the door of your listing agent’s office ready to buy or are they actively searching on the Internet before they ever visit Lewes for the first time? Do you know how they search?
What do the buyers want?
They want a 1st floor master bedroom and master bath. They want an upgraded kitchen and beautiful floors. Basically they want a home that is “move-in” ready and needs no work at all. They’ve worked hard and now they are preparing for retirement and they want to be rewarded with their dream home.
Buyers want to see lots of pictures and video when your home is marketed on the Internet. If they don’t see what they’re looking for on their favorite web sites, they’ll never come to see your home in person.
If you’re planning to sell your home and it has the features that appeal to the new retirees – the leading edge Baby Boomers, your home should be featured here on this site – www.ActiveAdultsDelaware.com. Contact us if you’d like to hear more about our marketing plan to sell your home.